Persil Wonder Wash hit 2.8M impressions with rave
- Brand worked with
- Unilever Homecare
- Platform(s) used
- —
- Service provided
- Influencer Marketing
- Campaign
- Event Coverage
What The Goat Agency did
Goat created the 'Fast Wash & Rave' experiential activation for Persil Wonder Wash, building a working laundromat with a rave featuring Craig David and 15-minute DJ sets to highlight the product's short wash cycle. Over 100 attendees and 200 influencers including Love Island's Wes Nelson created 143 pieces of social content, generating 2.8M impressions and £102K earned media value.
Reported outcomes
View the campaign667K
Engagements
2.8M
Impressions
£102K
Earned media value
143
Total social content
92
Earned content pieces
Figures are agency-reported. We spot-check against public filings and client statements where available.