Wizz Air mystery trip drove 138M impressions

Disrupt MarketingLondon, United KingdomIPI Score 51/100
Brand worked with
Wizz Air
Platform(s) used
—
Service provided
Influencer Marketing
Campaign
Event Coverage

What Disrupt Marketing did

Wizz Air's 'Let's Get Lost London' campaign took 36 influencers on a mystery trip to Antalya, Turkey, creating cryptic content that generated massive buzz. The campaign delivered 138 million impressions with an extraordinary 1526% impression rate and won multiple industry awards.

Reported outcomes

View the campaign
2
Awards
5.7M+
Engagements
138M
Impressions
700
Content pieces
5.5%
Engagement rate
1526%
Impression rate
36
Influencers activated

Figures are agency-reported. We spot-check against public filings and client statements where available.

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