YouTube Premium reached 40 universities with creators
- Brand worked with
- YouTube
- Platform(s) used
- YouTube
- Service provided
- Brand Ambassador Programs
- Campaign
- Event Coverage
What Seed Marketing did
Created a 40-university tour to promote YouTube Premium with visits from YouTube creators including Michael Dapaah and Callux, plus student ambassadors and on-campus micro influencers. Each event was pre-promoted by YouTube creators through their own channels and featured micro influencers sampling churros and sharing content.
Reported outcomes
View the campaignNo metrics published for this case study.
Figures are agency-reported. We spot-check against public filings and client statements where available.
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