Billion Dollar Boy

Founded and based in London, Billion Dollar Boy is an influencer marketing agency with a team of 201 to 500 people, running campaigns across influencer sourcing, paid social amplification, content production, and full-funnel creator strategy. The agency works across fashion, beauty, food and beverage, automotive, and luxury goods, with clients including PepsiCo, Nespresso, Bobbi Brown, BMW, and Dolce & Gabbana. Campaign results on record include a PepsiCo snack range activation where 123 influencers generated 54M impressions and a 79% purchase intent increase per a Nielsen Brand Effect study, and a Nespresso World Explorations campaign where six global influencers reached 9.5M people, with the Tokyo film becoming the brand's most-viewed content piece to date. The agency won Gold for Global Influencer Marketing Agency of the Year at the 2025 Global Influencer Marketing Awards, along with Gold for Best Influencer Marketing Platform or Technology and Creator Collaboration of the Year at the same event.