Hoopla Marketing

Based in Manchester, Hoopla Marketing is a small influencer marketing agency that combines influencer campaign management with paid social advertising across Facebook, Instagram, YouTube, and audience networks. The agency handles the full campaign cycle, including influencer sourcing, vetting, product logistics, content scheduling, and performance reporting, often pairing organic influencer content with paid amplification to extend reach. Clients span hospitality, food and beverage, retail, and finance, with named work for ALDI, ITV, PetsPyjamas, Amazon Publishing, JCB, and restaurant groups including Piccolino and Riva Blu. A campaign for ALDI's Christmas range reached 1.5 million people through five YouTube videos and a network of influencers using trackable affiliate codes. For Riva Blu, the agency generated 279 pieces of influencer content and 25,000 engagements by connecting the restaurant group with lifestyle and foodie creators across Manchester, Liverpool, Birmingham, and Leeds.