Influential

Las Vegas, NV, United States · 501-1000 Employees

Overview

Founded in 2013 and based in Las Vegas, Influential operates as a full-service influencer marketing agency with a team of 500 to 1,000 people and a stated network of over 3.5 million creators. The agency runs full-funnel creator campaigns across TikTok, Instagram, and Snapchat, combining paid social amplification with organic content, UGC production, and data analytics to connect campaign activity to measurable business outcomes. Clients include McDonald's, Hilton, Walmart, Audible, General Mills, P&G, Google, Disney, and PepsiCo, with recurring work across food and beverage, finance, entertainment, and travel. A McDonald's TikTok campaign using the Branded Hashtag Challenge generated 2.66 billion video views and a cost per visit of $0.03 to $0.09, while a TIAA retirement awareness campaign with 50 women's college basketball players hit engagement rates 939% above benchmark. The agency claims $2.5 billion in measured sales across its client portfolio and says it works with over 60% of Fortune 500 brands.