The Shelf

Founded in 2012 and based in Brooklyn, NY, The Shelf is a full-service influencer marketing agency running campaigns across the full purchase funnel, from organic creator content to paid social amplification and allowlisting. The agency specializes in sourcing and scheduling creators, producing UGC content libraries, and applying data-driven optimization across TikTok, Instagram, Facebook, and Pinterest. Clients include Nike, Walmart, Gymshark, Amazon, Famous Footwear, KISS, and Savers/Value Village, with particularly deep work in food and beverage, fashion, beauty, and entertainment. A Savers/Value Village campaign targeting Gen Z generated 93 million impressions at a $1.84 CPM, 35% below benchmark, while a Papa Murphy's campaign returned $29.71 ROAS and drove 11,600 purchases. A Nite Ize campaign delivered 372 content pieces against a promised 104, finishing 780% over the content goal. The agency reports a 95% client renewal rate across its portfolio.