
Whalar
Overview
Based in New York and operating across global markets, Whalar runs full-funnel creator campaigns spanning influencer sourcing, content production, UGC amplification, and TikTok ad content, backed by measurement and data analytics. The agency works with clients including IKEA, Activision, NFL, Clé de Peau Beauté, J2O, Uber, and Diageo, with recurring work across gaming, beauty, food and beverage, and sports. Campaign results on record include IKEA's 'Build the Flatpack' TikTok activation, which reached 50 million people and generated 248.3 million views and 41,000 user remixes across 16 markets, and a Clé de Peau Beauté TikTok debut featuring Martha Stewart that drew 78 million views and beat beauty category brand lift benchmarks by 222%. A Nielsen study attributed a $2.41 ROI to Whalar campaigns. The agency has taken multiple Shorty Awards gold since 2023, including wins in Sports, Copywriting, and Product Feature Video categories.