
Sprout Social
Overview
Sprout Social is a publicly traded social media management and intelligence platform used by 30,000+ brands. The unified suite covers Publishing (ViralPost send time optimization, Bulk Scheduling, Approval Workflows), Engagement (Smart Inbox, Case Management, Salesforce Service Cloud integration, Bot Builder for chatbots), Analytics (Cross-Network and Competitor Reports), Listening (1 billion+ messages a day, Sentiment scoring, Smart Categories, Spike Alerts), Employee Advocacy and Influencer Marketing. Sprout AI spans AI Assist for content (Enhance by AI Assist) and analysis (Analyze by AI Assist), Trellis as the strategic AI agent, and AI-powered creator discovery, Brand Fit Score and Brand Safety Reporting in the Influencer Marketing module. Influencer campaigns activate across Instagram, TikTok, YouTube, Facebook, X, Twitch and Snapchat, with PayPal creator payouts, Dropbox Sign contracts, Shopify product seeding workflows, and Meta Partnership Ads boosting. Customers include HP, Atlassian, Canva, Tesco, Kraft Heinz, UNICEF, ScottsMiracle-Gro, DoorDash, Edelman and Havas. Pricing is publicly listed from Essentials at $79/seat/month to Advanced at $399, plus custom Enterprise, with a 30-day free trial and no credit card required. Compliance includes SOC 2 Type 2, ISO 27001 and 27701, GDPR/CCPA/CPRA, CSA STAR and PCI DSS.
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