Later
Later is the unified influencer marketing, social media management, social listening, and creator commerce platform built from the merger of Mavrck (founded 2014 as Splashscore) with Later, plus the 2025 acquisition of Mavely. Brands run end-to-end campaigns through Later Influence, plan and publish content across 8 networks via Later Social, monitor brand health through the social listening suite, and drive affiliate sales through the Mavely creator network. Later EdgeAI powers predictive intelligence across the platform, drawing on 16 million+ analyzed creators, 136 billion annual impressions, and over $2 billion in verified influencer-driven purchases. EdgeAI recommends creator mixes, sets benchmarks, and predicts campaign outcomes before launch, supported by Brand Suitability Insights, AI Creator Matching, and Smart Scheduling Future Trends. Headquartered in Boston with offices in Vancouver BC, Chicago, and Vancouver WA. Customers include Nike, Wayfair, Southwest Airlines, Walgreens, Mondelez, and Chewy.
Later
Find and manage influencer campaigns with predictive intelligence
Later is the unified influencer marketing, social media management, social listening, and creator commerce platform built from the merger of Mavrck (founded 2014 as Splashscore) with Later, plus the 2025 acquisition of Mavely. Brands run end-to-end campaigns through Later Influence, plan and publish content across 8 networks via Later Social, monitor brand health through the social listening suite, and drive affiliate sales through the Mavely creator network. Later EdgeAI powers predictive intelligence across the platform, drawing on 16 million+ analyzed creators, 136 billion annual impressions, and over $2 billion in verified influencer-driven purchases. EdgeAI recommends creator mixes, sets benchmarks, and predicts campaign outcomes before launch, supported by Brand Suitability Insights, AI Creator Matching, and Smart Scheduling Future Trends. Headquartered in Boston with offices in Vancouver BC, Chicago, and Vancouver WA. Customers include Nike, Wayfair, Southwest Airlines, Walgreens, Mondelez, and Chewy.
Capabilities
Influencer Index
Creator Discovery
Brand Suitability Insights
Influencer Outreach
Influencer Recruitment Automation
Campaign Workflow Management
Relationship Management
Content Approval Workflow
Fake Influencer Detection
Incentive Advisor
Hybrid Compensation
Stripe Payments
TangoCard Gift Card Payouts
Shopify Integration
Influencer Analytics
Performance Forecasting
Pixel Tracking
ROI and EMV Reporting
Later 360 Unified Reporting
Content Syndication
Ratings and Reviews
Affiliate Network Integration
Auto Publishing
Visual Planner
Best Time to Post
Smart Scheduling with Future Trends
Social Inbox
Hashtag Suggestions
Sentiment Analysis
Brand Mentions
Brand Health Monitoring
Competitive Benchmarking
Future Industry Insights
Link in Bio
Mavely Creator Network
Supported networks
TikTok
YouTube
Customer stories
Collective Arts Brewing
Collective Arts Brewing turns 14K followers into $700K sales
14K+
Link Bio Page
$700K
Paid Back Artists
25%
Total Sales Ontario
Palermo's Pizza
Palermo's Pizza hit 139.5K views in one month
12
TikTok Creators
1.5K
TikTok Engagements
139.5K
Instagram Impressions
13
Instagram Influencers
3%
TikTok Engagement Rate
51.9K
Total TikTok Impressions
Ste Michelle Wine Estates
Ste Michelle unified 8 brands, hit 120M impressions
988.8
Hours Saved
120M
Total Reach
$77,715
Cost Savings
365
Product Reviews
4.7
Average Star Rating
12M
Organic Impressions
1,821
Content Assets Created
808K
Total Organic Engagements
Eggland's Best
Eggland's Best reaches 5.8M with wellness influencers
40K+
Engagements
5.8M
Impressions
24
Influencers
233
Pieces Of Content
7.9x
Industry Engagement Benchmark
STIL
STIL grew community to 1500 engaged followers
60%
Sales From Social Media
1500
Views On Instagram Stories
70%
Website Traffic From Social
Fashion Retailer
Fashion retailer drove 168% growth with employee ambassadors
168%
ROI
2.3M
Total Engagements
46M
Total Impressions
11x
Growth Ambassador Program
Later
Later managed 20+ brands, grew to 230K followers
29K
Views
1.4K
Engagements
181K
Views At 4K
$16.6K
Annual Savings
20+
Competitors Tracked
230K+
Total Organic Views
2x
Average Engagement Rate
200
Pieces Of Content Scheduled
Sleep Aid Brand
Sleep brand hits 17.1% engagement with micro-influencers
222
Posts Shared
97.7K
Total Engagements
607.6K
Total Impressions
17.1%
Engagement Rate Back
14.7%
Engagement Rate Adult
217
Influencers Activated
Conscious Life & Style
Conscious Life managed 3 brands, boosted engagement 61%
61%
Follower Growth
20
Minutes Saved On Social
Lindt x American Greetings
Lindt and American Greetings boost Mother's Day sales 26.8%
109
Pieces Of Content
26.8K
Total Engagements
107.7K
Total Impressions
26.8%
Average Engagement Rate
Kroger Precision Marketing
Kroger scaled influencer programs to 110M impressions
3,210
Hours Saved
5.4K
Pieces Of Content
2.3M
Total Engagements
110M
Total Impressions
302
Influencer Campaigns
$183K
Content Production Cost
JanSport
JanSport #UnpackThatChallenge reaches 46M views
$0.01
Average CPM
168%
ROI Store Online
145K
Total Engagements
1.3M
Total Impressions
2.3M
Total Engagements IGC
46M
Total Impressions IGC
42.4%
Average Engagement Rate
11x
Growth Ambassador Program
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