Collectively
Founded in 2013 and based in New York, Collectively is part of the Brandtech Group and runs full-funnel influencer programs spanning strategy, creator sourcing, contracts, paid social, and measurement. The agency has contracted more than 7,500 creators across 1,700-plus campaigns and maintains a pre-vetted network of 25,000 partners. Clients include Nike, Dove, Salesforce, Delta Air Lines, Armani Beauty, Sephora, Converse, and Intuit QuickBooks, with recurring work across beauty, technology, B2B, and consumer goods. A Sensodyne Clinical White launch with 23 creators hit 670K impressions at a 6.57% engagement rate, 31% above benchmark, while a year-long Seventh Generation program with 67 creators reached 21.1M impressions and a comment relevancy rate of 20.63% against a 12% benchmark. Collectively took Gold at the 2025 Global Influencer Marketing Awards in both B2B influencer marketing and most effective micro-influencer strategy, and was named to Adweek's Fastest Growing Agencies list in 2025.
Collectively
Founded in 2013 and based in New York, Collectively is part of the Brandtech Group and runs full-funnel influencer programs spanning strategy, creator sourcing, contracts, paid social, and measurement. The agency has contracted more than 7,500 creators across 1,700-plus campaigns and maintains a pre-vetted network of 25,000 partners. Clients include Nike, Dove, Salesforce, Delta Air Lines, Armani Beauty, Sephora, Converse, and Intuit QuickBooks, with recurring work across beauty, technology, B2B, and consumer goods. A Sensodyne Clinical White launch with 23 creators hit 670K impressions at a 6.57% engagement rate, 31% above benchmark, while a year-long Seventh Generation program with 67 creators reached 21.1M impressions and a comment relevancy rate of 20.63% against a 12% benchmark. Collectively took Gold at the 2025 Global Influencer Marketing Awards in both B2B influencer marketing and most effective micro-influencer strategy, and was named to Adweek's Fastest Growing Agencies list in 2025.
Nike
Nike INVINCIBLE shoe campaign, 6x impressions
9.8%
View Rate
6x
Impressions Vs Goal
7.38%
Add To Wishlist Rate
1.23x
Add To Wishlist Benchmark
Delta Airlines
Delta's ambassador program hit 2.2M impressions
2.2M
Impressions
54
Added Value Posts
100%
Positive Sentiment
14%
Comment Relevancy Rate
Armani Beauty
Armani Beauty hit 129M impressions with 312 creators
331.95%
View Rate
47.6M
Paid Views
4M
Engagements
129M
Impressions
924K
Paid Engagements
312
Total Influencers
913
Creator Relations Posts
75M
Creator Relations Impressions
Converse
Converse, 220 creators, 26.5M impressions
5.8M
Engagements
26.5M
Impressions
220
Total Creators
9.34%
Engagement Rate
25.97%
In Feed View Rate
Sensodyne
Sensodyne Clinical White hit 670K impressions, 31% above ben
670K
Impressions
6.57%
Engagement Rate
6.27%
In Feed View Rate
19K
Total Engagements
23
Creators Activated
2.5x
Comment Relevancy Rate Multiplier
31%
Engagement Rate Benchmark Outperformance
Dove
Dove reached #3 beauty ranking with 1.9B impressions
44
Campaigns
44.6M
Engagements
1.9B
Impressions
4.3M
Link Clicks
#3
Vit Ranking
2.6K
Social Posts
1,047
Creators Activated
1.5x
Impressions Overdelivery
17%
Ig Story Ctr Benchmark Outperformance
Seventh Generation
Seventh Generation reached 21.1M impressions with 67 creator
141K
Engagements
21.1M
Impressions
24K
Link Clicks
4,867
Total Comments
67
Creators Activated
20.63%
Comment Relevancy Rate
39.51%
Instagram Reels View Rate
21.67%
Family Parenting View Rate
86.06%
Positive Neutral Sentiment
12%
Comment Relevancy Benchmark
29.58%
Tiktok Comment Relevancy Rate
67%
Food Beverage Impressions Share
Tiffany & Co.
Tiffany & Co. engagement rings hit 237.6K views
237.6K
Total Views
11.24%
Engagement Rate
14.60%
Comment Relevancy
25.61%
Organic View Rate
237.6K
Organic Impressions
12%
Comment Relevancy Goal
6.11%
Engagement Rate Benchmark
Intuit QuickBooks
QuickBooks hit $0.38 CPC across 24 campaigns
$1.18
Paid Cpc
24
Campaigns
$1.75
Cpc Target
27.8M
Engagements
434.7M
Impressions
3.9M
Link Clicks
$0.38
Traffic Cpc
$0.71
Ask Expert Cpc
45K
Organic Engagements
142
Influencers Activated
27%
Comment Relevancy Rate
2.9M
Traffic Paid Link Clicks
145M
Brand Building Impressions
Salesforce
Salesforce Dreamforce hit 16.6M impressions with comedy
$2.52
Cpm
9.9M
Reach
1.3M
Engagements
16.6M
Impressions
11.2K
Link Clicks
81.78%
Video View Rate
13.9M
Paid Impressions
22.63%
Organic View Rate
Services
Content Production
Data-driven Optimization
Full-Funnel Creator Campaigns
Influencer Contracts & Negotiation
Influencer Marketing
Influencer Marketing Campaigns
Influencer Marketing Strategy
Influencer Sourcing & Scheduling
Measurement and Data Analytics
Paid Social
Social Media Marketing
Talent Representation
Clients
Absolut
Apple TV+
Armani Beauty
Athleta
Converse
Coty
Crumbl
Delta Air Lines
Dove
eos
Gucci
Hoka
HP
Intuit QuickBooks
Living Proof
Miu Miu
Nike
Old Navy
Portal
Rothy's
Salesforce
Sensodyne
Sephora
Seventh Generation
Tiffany & Co.
TRESemmé
Work
Nike
Nike INVINCIBLE shoe campaign, 6x impressions
9.8%
View Rate
6x
Impressions Vs Goal
7.38%
Add To Wishlist Rate
1.23x
Add To Wishlist Benchmark
Delta Airlines
Delta's ambassador program hit 2.2M impressions
2.2M
Impressions
54
Added Value Posts
100%
Positive Sentiment
14%
Comment Relevancy Rate
Armani Beauty
Armani Beauty hit 129M impressions with 312 creators
331.95%
View Rate
47.6M
Paid Views
4M
Engagements
129M
Impressions
924K
Paid Engagements
312
Total Influencers
913
Creator Relations Posts
75M
Creator Relations Impressions
Converse
Converse, 220 creators, 26.5M impressions
5.8M
Engagements
26.5M
Impressions
220
Total Creators
9.34%
Engagement Rate
25.97%
In Feed View Rate
Sensodyne
Sensodyne Clinical White hit 670K impressions, 31% above ben
670K
Impressions
6.57%
Engagement Rate
6.27%
In Feed View Rate
19K
Total Engagements
23
Creators Activated
2.5x
Comment Relevancy Rate Multiplier
31%
Engagement Rate Benchmark Outperformance
Dove
Dove reached #3 beauty ranking with 1.9B impressions
44
Campaigns
44.6M
Engagements
1.9B
Impressions
4.3M
Link Clicks
#3
Vit Ranking
2.6K
Social Posts
1,047
Creators Activated
1.5x
Impressions Overdelivery
17%
Ig Story Ctr Benchmark Outperformance
Seventh Generation
Seventh Generation reached 21.1M impressions with 67 creator
141K
Engagements
21.1M
Impressions
24K
Link Clicks
4,867
Total Comments
67
Creators Activated
20.63%
Comment Relevancy Rate
39.51%
Instagram Reels View Rate
21.67%
Family Parenting View Rate
86.06%
Positive Neutral Sentiment
12%
Comment Relevancy Benchmark
29.58%
Tiktok Comment Relevancy Rate
67%
Food Beverage Impressions Share
Tiffany & Co.
Tiffany & Co. engagement rings hit 237.6K views
237.6K
Total Views
11.24%
Engagement Rate
14.60%
Comment Relevancy
25.61%
Organic View Rate
237.6K
Organic Impressions
12%
Comment Relevancy Goal
6.11%
Engagement Rate Benchmark
Intuit QuickBooks
QuickBooks hit $0.38 CPC across 24 campaigns
$1.18
Paid Cpc
24
Campaigns
$1.75
Cpc Target
27.8M
Engagements
434.7M
Impressions
3.9M
Link Clicks
$0.38
Traffic Cpc
$0.71
Ask Expert Cpc
45K
Organic Engagements
142
Influencers Activated
27%
Comment Relevancy Rate
2.9M
Traffic Paid Link Clicks
145M
Brand Building Impressions
Salesforce
Salesforce Dreamforce hit 16.6M impressions with comedy
$2.52
Cpm
9.9M
Reach
1.3M
Engagements
16.6M
Impressions
11.2K
Link Clicks
81.78%
Video View Rate
13.9M
Paid Impressions
22.63%
Organic View Rate
Awards
Best Sustainability or Purpose-Driven Campaign
Best Use of Influencer Marketing in B2B
Most Effective Micro-Influencer Strategy
Best Fashion & Beauty Campaign
Best Use of Influencer Marketing in B2B
Best Use of Influencer Marketing in B2B
Global Influencer Marketing Agency of the Year
Micro-Influencer Strategy