The Influencer Power Index

Ogilvy's influencer and creator work has earned repeated recognition at Cannes Lions, including a 2024 Grand Prix for multi-platform social campaigns and a 2025 Grand Prix for community building. The agency handles everything from campaign strategy to social content production across clients like Dove, Coca-Cola, and Burger King, spanning beauty, food, and automotive sectors.

Edelman runs full-funnel creator campaigns for major global brands, pairing influencer strategy with measurement and data analytics. A Persil campaign with UK celebrity parents Giovanna Fletcher and Sophie Ellis-Bextor generated 58 million impressions, while a Hellmann's creator-amplified activation drove 68% brand favorability. Multiple Cannes Lions wins add further credibility to its influencer work.

Billion Dollar Boy runs full-funnel influencer campaigns for brands including PepsiCo, BMW, and Nespresso, with a track record that includes 54M impressions and a 79% purchase intent lift for PepsiCo. The London-based agency won Global Influencer Marketing Agency of the Year at the 2025 Global Influencer Marketing Awards, validating its scale and creative consistency.

Dentsu Creative runs influencer work at genuine scale, integrating creator campaigns with paid social and full-funnel measurement across 145 countries. Crayola's TikTok influencer push generated 4.1 million impressions and $186,000 in earned media value, while KPN's creator-amplified song campaign drove a 236% conversation uplift and contributed to real legislative change.

Whalar runs full-funnel creator campaigns backed by strong measurement credentials: Nielsen attributed $2.41 ROI per dollar spent across its campaigns. Client work spans IKEA, NFL, and Activision, with the IKEA TikTok campaign alone pulling 248.3M views and 41,000 organic remixes. Multiple Shorty and Global Influencer Marketing Award wins reinforce its track record across verticals.

Founded in 2013, Influential runs full-funnel creator campaigns for some of the largest brands in the world, including McDonald's, Walmart, Hilton, and Google. Its McDonald's menu hacks campaign generated 2.66 billion video views on TikTok, and it is trusted by over 60% of the Fortune 500. A network of 3.5 million creators backs its scale.

Monks runs full-funnel creator campaigns at scale for clients including Netflix, Heinz, Johnson & Johnson, and BMW. Its Heinz Mustard campaign generated 1.1 billion earned media impressions and 138% above-benchmark engagement, while the Johnson & Johnson #CareWithPride work drove a 462% sales uplift across 16 million impressions. A 2025 Global Influencer Marketing Awards Silver win adds independent recognition.

Socially Powerful has operated as TikTok's retained agency since 2018, helping launch the platform in Western markets and generating 500M+ impressions across 15 countries. The London agency runs full-service influencer programs spanning gaming, beauty, and FMCG, with clients including L'Oréal, Tefal, and The Body Shop, the latter seeing a 15% sales uplift from an 18-month ambassador campaign.

Founded in 2014, Viral Nation runs full-funnel creator campaigns across entertainment, gaming, beauty, and retail for clients including Walmart, Microsoft, and e.l.f. Cosmetics. A TikTok campaign with Mikayla Nogueira sold 50K units in 10 hours and hit #1 on TikTok Shop US, while a Walmart metaverse activation generated 66M impressions and a 30-point brand lift increase.

Founded in 2015, The Goat Agency has delivered over 50,000 campaigns generating 10 billion views across a client roster that includes L'Oréal, Heineken, Calvin Klein, and Unilever. A 2025 Shorty Awards Gold win for Brand Awareness and a 142% impression over-delivery for CarGurus reflect consistent, measurable results across full-funnel creator campaigns.

Obviously has managed influencer campaigns for Google, Amazon, Ulta Beauty, and Lyft, accumulating over 5 billion impressions across its client base. A Converse campaign delivered 1,554% ROI, while a Lyft ambassador network of 773 influencers generated 143% ROI and 19.4M impressions. The agency handles end-to-end logistics, from influencer sourcing to product shipping.

Vero runs influencer campaigns across Southeast Asia for clients including Samsung, Spotify, TikTok, and Nestlé. A Bosch campaign in Vietnam generated 170M total reach and 2M new brand followers in three days using 20 KOLs. With 200-plus specialists across the region, the agency pairs influencer sourcing with measurement and earned media tracking.

Founded in 2013 and now part of the Brandtech Group, Collectively has produced 1,700+ influencer campaigns for clients including Nike, Dove, Gucci, and Salesforce. A 2025 Global Influencer Marketing Awards Gold for Most Effective Micro-Influencer Strategy reflects the depth of its analytics and creator network, which spans 25,000 pre-vetted partners.

Open Influence has run full-funnel creator campaigns for a broad roster of major brands, from Moderna's Spikevax push that generated 503M impressions to a Lionsgate Ballerina stunt series that drew 14M views across five creators. A 2023 Shorty Award win and 12 years of campaign data back its measurement-led approach to influencer strategy.

Founded in Stockholm in 2014, Cure Media has executed over 100,000 creator collaborations for brands including L'Oréal, Sephora, H&M, and Wolt. The agency won Gold at the 2025 Global Influencer Marketing Awards for Best Sport, Wellness & Fitness Campaign. A Skincity campaign shifted spend from TV to influencer content and delivered a 40% sales increase.

SAMY operates across more than 55 markets with a network of over 120 million creators, giving brands genuine global reach. Its work for L'Oréal Paris drove Revitalift Laser to the number one best-selling product on TikTok Shop in its category in 2025, while an Old Jamaica rebrand campaign delivered an 18% sales lift against a 50% reach target.

Seed Marketing, a London agency, builds influencer campaigns around experiential activations that generate measurable brand results. Its work for Taco Bell across 10 UK cities produced 75M total reach and a 153% late-night sales uplift, while an Adobe campus tour across 27 universities delivered 98% year-on-year sign-in growth and 42k account sign-ins.

Disrupt Marketing runs end-to-end influencer campaigns spanning gifting logistics, paid social amplification, and event activations. Its Wizz Air 'Let's Get Lost London' campaign delivered 138 million impressions with 36 influencers, winning two industry awards. A 2024 Gold at the Global Influencer Marketing Awards for Best Travel and Hospitality Campaign further backs the agency's track record.

Sociably has built its practice around influencer campaigns for luxury and premium brands, working with Ferrari, Bentley, Jaeger-LeCoultre, and Waldorf Astoria. A Ferrari POV shot produced for influencer channels was shared organically across 20+ media pages, while Waldorf Astoria coverage at Le Mans generated 2.3 million impressions. The agency pairs influencer sourcing with full in-house content production.

Founded in 2002, Pitch Marketing Group runs a dedicated influencer division alongside in-house strategy and content teams, with a client roster spanning Red Bull, Beats by Dre, and The FA. Its ASICS Courtside LDN activation hosted 20-plus tennis influencers during Wimbledon, blending product gifting with live content creation. The agency became 100% employee-owned in 2023.

Founded in 2012, The Shelf runs full-funnel influencer campaigns backed by its own proprietary data platform, serving clients from Nike and Walmart to Gymshark. A Savers/Value Village campaign generated 93M impressions at a $1.84 CPM, 35% below benchmark. A 95% client renewal rate points to consistent, measurable delivery across fashion, beauty, food, and DTC brands.

OST specialises in B2B influencer marketing on LinkedIn, working with enterprise tech brands including Salesforce, Dell Technologies, and Infosys. Its Salesforce UK programme delivered a 2,000% increase in engagements and 470% growth in organic impressions, integrating industry voices and customer advocates into campaigns. The Cambridge-based agency is a strong fit for brands targeting IT and SaaS decision-makers.

Bottle runs full-funnel influencer and creator campaigns across fashion, food, beauty, and beyond, pairing talent with measurable outcomes. A campaign for Harringtons using dog-fluencers on TikTok hit 25.2 million views, while a Yutaka food campaign with micro-influencers and celebrity ambassador Kadeena Cox generated 27 million total reach across 86 media pieces.

Audiencly has run full-funnel influencer campaigns across gaming, tech, and lifestyle since 2018, engaging more than 1 billion viewers in 2023 alone. A 362-creator campaign for Socialpoint generated 1.1 billion views, and work for Gaijin produced 280 million views across 660+ uploads. Its network of 10,000-plus creators and data-led measurement make it a strong full-service option.

Founded in 2011, HireInfluence has built a client roster spanning McDonald's, Grammarly, Coca-Cola, and Nickelodeon. A six-month Grammarly campaign across YouTube, TikTok, and Instagram delivered 214M impressions and $15.9M in EMV using 133 influencers. The agency handles everything from vetting and contracts to experiential activations, making it a full-service option for complex campaigns.

SevenSix Agency, founded in London in 2019, specialises in inclusive influencer marketing and talent management, with a focus on fair creator pricing and equity in the creator economy. The agency has worked with brands including Foot Asylum and Vitamin Well, bringing a research-grounded approach to campaign strategy that distinguishes it from generalist shops.

Connect Management, based in London, runs influencer campaigns across Instagram and TikTok for brands including Aldi, Birds Eye, and 2K Games. Its TopSpin 2K25 launch campaign generated 12.5M views and 105K engagements at an 8% engagement rate. The agency holds two 2025 Bronze wins at the Global Influencer Marketing Awards.

Famesters is a full-cycle influencer marketing agency with deep roots in gaming, iGaming, and fintech verticals, running campaigns across YouTube, Twitch, TikTok, and Instagram. A campaign for Kupikod generated 40 million views at a $1.55 CPM, while Opera GX saw 61.3 million views across 317 influencer videos. The agency has worked with over 1,000 brands since 2017.

CEEK's influencer work is backed by measurable commercial outcomes across food and beverage brands. Its UK launch campaign for Mogu Mogu generated 45 million TikTok views, 104,000 followers, and a 270% ROAS, making the drink the third best-selling on TikTok after Prime and Lucozade in 2023. The London agency pairs influencer partnerships with paid amplification to convert reach into revenue.

Make Agency, founded in London's Shoreditch in 2014, runs influencer campaigns across TikTok and Instagram for brands including Air Up, Mollie's by Soho House, and The Yards. Its Air Up campaign engaged 50+ influencers with Tommy Fury as brand ambassador, generating 100+ paid assets. Paid media and influencer work consistently ties to measurable outcomes, including 10x ROAS for Mollie's.

This Manchester-based agency handles influencer sourcing, vetting, logistics, and paid social amplification under one roof. An ALDI Christmas campaign reached 1.5M people through YouTube influencers, while a Club Rakuten influencer push generated 385,000 engagements across 43 pieces of content. Combining affiliate tracking with data-driven paid amplification gives clients measurable returns beyond standard reach figures.