
Edelman
Founded and headquartered in Boston, MA, Edelman is a global communications and digital marketing agency with a client roster spanning consumer goods, healthcare, food and beverage, and financial services. The agency runs full-funnel creator campaigns, social content production, experiential activations, and paid media, supported by in-house data analytics and measurement capabilities. Clients include Unilever, Heineken, ASICS, Samsung, IKEA, Formula 1, Dove, and Novartis, among others. Campaign results on record include a 65% loyalty increase for Hellmann's through a nationwide condiment exchange activation, 1.76 billion people reached for ASICS's darkened running track campaign, and $15.7 billion raised for the Global Fund's 'Fight For What Counts' effort. The agency has won multiple Cannes Lions, including a 2023 Silver in Real-Time Response, and Shorty Awards across Social Good, Pharma and Healthcare, and Multi-Platform Partnership categories.

Edelman
Founded and headquartered in Boston, MA, Edelman is a global communications and digital marketing agency with a client roster spanning consumer goods, healthcare, food and beverage, and financial services. The agency runs full-funnel creator campaigns, social content production, experiential activations, and paid media, supported by in-house data analytics and measurement capabilities. Clients include Unilever, Heineken, ASICS, Samsung, IKEA, Formula 1, Dove, and Novartis, among others. Campaign results on record include a 65% loyalty increase for Hellmann's through a nationwide condiment exchange activation, 1.76 billion people reached for ASICS's darkened running track campaign, and $15.7 billion raised for the Global Fund's 'Fight For What Counts' effort. The agency has won multiple Cannes Lions, including a 2023 Silver in Real-Time Response, and Shorty Awards across Social Good, Pharma and Healthcare, and Multi-Platform Partnership categories.

Hellmann's/Unilever
Hellmann's mayo swap boosted loyalty 65 percent
65%
Loyalty Increase
68%
Brand Favourability
+27%
Brand Exclusivity Uplift

Persil
Persil got 58M impressions promoting outdoor play
58M
Impressions
20,000
Website Visits
293
Coverage Pieces

IKEA
IKEA FiftyFifty game reached 2M conversations on equality

Xbox
Xbox Halo Wars 2 hit 575M reach via influencers
575M
Reach
4.2M
Views

Hellman's UK
Hellman's Mayo Hack drove 320% engagement spike
320%
Engagement Increase
9pt
Purchase Intent Increase
46%
Brand Consideration Boost
842%
Social Impressions Increase

Unilever
Unilever removed "normal," gained 5.5B impressions
8,200
Articles
318K
Engagements
5.5BN
Impressions

Samsung
Samsung Galaxy livestreamed 24,000 poaching patrols

General Mills
How Progresso soup drops drove 196% awareness gain
+47pt
Brand Association Gain
12.83B
Earned Media Impressions
+27%
Soup Brand Choice Increase
+196%
Top Of Mind Awareness Increase

Heineken
Heineken reached 50M views, lifted sales 7.3%
50+ million
Film Views
7.3%
Beer Sales Increase
78%
Closer Brand Affinity
80%
Consumers Brand For Them

KFC Mexico
KFC Mexico raised 13K meals through Minecraft gameplay
80+
Gameplay Hours
5,727+
Twitch Viewers
26K+
Chicken Pieces Donated
13,000
Real World Meals Equivalent

F1
F1 Live London reached 17M impressions with 28 influencers
455
Mentions
17M
Impressions
28
Influencers

Xbox series X|S
Xbox Series X|S reached 84M views, 15 publications
84M
Video Views
15
Publications Interviews
Services
Campaign Strategy & Direction
Content Marketing
Content Production
Creative Brief Development
Digital Marketing
Event Strategy + Promotion
Experiential Activation
Full-Funnel Creator Campaigns
Influencer Marketing
Influencer Marketing Campaigns
Measurement and Data Analytics
Paid Media Advertising
Social Content Production
Clients
Advil
ASICS
Aurora Prize
Cochlear
Dove
DP World
eBay
Formula 1
General Mills
Global Fund
Haleon
Heineken
Hellmann's
HSBC
IKEA
Janssen
KFC Mexico
National Grid
Novartis
Persil
Samsung
Takeda
Unilever
Vaseline
Water For People
Xbox
Work

Hellmann's/Unilever
Hellmann's mayo swap boosted loyalty 65 percent
65%
Loyalty Increase
68%
Brand Favourability
+27%
Brand Exclusivity Uplift

Persil
Persil got 58M impressions promoting outdoor play
58M
Impressions
20,000
Website Visits
293
Coverage Pieces

IKEA
IKEA FiftyFifty game reached 2M conversations on equality

Xbox
Xbox Halo Wars 2 hit 575M reach via influencers
575M
Reach
4.2M
Views

Hellman's UK
Hellman's Mayo Hack drove 320% engagement spike
320%
Engagement Increase
9pt
Purchase Intent Increase
46%
Brand Consideration Boost
842%
Social Impressions Increase

Unilever
Unilever removed "normal," gained 5.5B impressions
8,200
Articles
318K
Engagements
5.5BN
Impressions

Samsung
Samsung Galaxy livestreamed 24,000 poaching patrols

General Mills
How Progresso soup drops drove 196% awareness gain
+47pt
Brand Association Gain
12.83B
Earned Media Impressions
+27%
Soup Brand Choice Increase
+196%
Top Of Mind Awareness Increase

Heineken
Heineken reached 50M views, lifted sales 7.3%
50+ million
Film Views
7.3%
Beer Sales Increase
78%
Closer Brand Affinity
80%
Consumers Brand For Them

KFC Mexico
KFC Mexico raised 13K meals through Minecraft gameplay
80+
Gameplay Hours
5,727+
Twitch Viewers
26K+
Chicken Pieces Donated
13,000
Real World Meals Equivalent

F1
F1 Live London reached 17M impressions with 28 influencers
455
Mentions
17M
Impressions
28
Influencers

Xbox series X|S
Xbox Series X|S reached 84M views, 15 publications
84M
Video Views
15
Publications Interviews
Awards
Food & Beverage
Beauty
Comedy Video
Retail & E-Commerce
Medium-Length Video
Multi-Platform Partnership
B04 - SOCIAL LISTENING & INSIGHT
A01 - CONSUMER GOODS
B03 - REAL-TIME RESPONSE
Local Campaign
Social Good Campaign
Sound
Pharma & Healthcare
Medium-Length Video
Social Good Campaign
B03 - REAL-TIME RESPONSE