
Influential
Founded in 2013 and based in Las Vegas, Influential operates as a full-service influencer marketing agency with a team of 500 to 1,000 people and a stated network of over 3.5 million creators. The agency runs full-funnel creator campaigns across TikTok, Instagram, and Snapchat, combining paid social amplification with organic content, UGC production, and data analytics to connect campaign activity to measurable business outcomes. Clients include McDonald's, Hilton, Walmart, Audible, General Mills, P&G, Google, Disney, and PepsiCo, with recurring work across food and beverage, finance, entertainment, and travel. A McDonald's TikTok campaign using the Branded Hashtag Challenge generated 2.66 billion video views and a cost per visit of $0.03 to $0.09, while a TIAA retirement awareness campaign with 50 women's college basketball players hit engagement rates 939% above benchmark. The agency claims $2.5 billion in measured sales across its client portfolio and says it works with over 60% of Fortune 500 brands.

Influential
Founded in 2013 and based in Las Vegas, Influential operates as a full-service influencer marketing agency with a team of 500 to 1,000 people and a stated network of over 3.5 million creators. The agency runs full-funnel creator campaigns across TikTok, Instagram, and Snapchat, combining paid social amplification with organic content, UGC production, and data analytics to connect campaign activity to measurable business outcomes. Clients include McDonald's, Hilton, Walmart, Audible, General Mills, P&G, Google, Disney, and PepsiCo, with recurring work across food and beverage, finance, entertainment, and travel. A McDonald's TikTok campaign using the Branded Hashtag Challenge generated 2.66 billion video views and a cost per visit of $0.03 to $0.09, while a TIAA retirement awareness campaign with 50 women's college basketball players hit engagement rates 939% above benchmark. The agency claims $2.5 billion in measured sales across its client portfolio and says it works with over 60% of Fortune 500 brands.

ESSENCE
ESSENCE Festival drove $684K in ticket sales online
>25%
Ctr
150K
Site Visits
$684K
Ticket Sales
98%
Positive Sentiment

TIAA
TIAA retirement campaign hit 939% above benchmark
40K
Likes
15K
Viewers
99%
Sentiment
91%
Organic Views Vs Benchmark
939%
Engagement Rate Vs Benchmark

Audible
Audible reached 250K views with NFL draft picks campaign
250K
Organic Video Views
98%
Non Negative Sentiment
8%
Engagement Rate Vs Benchmark
69%
View Through Rate Vs Benchmark

Denny's
Denny's brought in 1.6M visits with 24 diverse creators
1.6M
Organic Views
95%
Diverse Creators
107%
Ad Recall Vs Benchmark
90%
Non Negative Sentiment

Experian
Experian Snap Stars hit 52% better install costs
4
Snap Stars
52%
Cpi Efficiency
51%
Cpr Efficiency
44%
Ctr Vs Benchmark

Hilton
Hilton TikTok ad with Paris Hilton hit 13.3M views
145%
Ctr
6.9M
Duration
95%
Sentiment
436K
Engagements
13.3M
Organic Views

Walmart
Walmart's Black & Unlimited tour drove 10.5M views
606K
Engagements
5
Venue Types
10.5M
Organic Views
+20PP
Positive Sentiment

McDonald's
McDonald's menu hacks drove 2.66B video views
361M+
Likes
20M+
Shares
12M+
Comments
2.66B
Video Views
$0.03-0.09
Cost Per Visit
1.82M+
Videos Created
7.8B
Hashtag Video Views

Reese's
Reese's Chocolate Lava Cup hit 13.4M organic views
13.4M
Organic Views
3.3X
Paid Ctr Benchmark
7.1X
Blended Ver Benchmark
96%
Positive Neutral Sentiment
Services
Campaign Strategy & Direction
Content Production
Full-Funnel Creator Campaigns
Influencer Marketing
Influencer Marketing Campaigns
Influencer Sourcing & Scheduling
Measurement and Data Analytics
Paid Social
Paid Social Amplification
Social Media Marketing
TikTok Ad Content
User Acquisition
Clients
Audible
Hilton
General Mills
AB InBev
Walmart
NFL
Southwest
LVMH
P&G
Disney
McDonald's
American Express
Venmo
Unilever
Reese's
NBA
PepsiCo
Essence
Denny's
Target
DoorDash
Hulu
Experian
Bumble
Citigroup
Samsung
Kraft Heinz
Amazon
Johnson & Johnson
Netflix
Comcast
Ulta Beauty
Campbell's
TIAA
Toyota
Work

ESSENCE
ESSENCE Festival drove $684K in ticket sales online
>25%
Ctr
150K
Site Visits
$684K
Ticket Sales
98%
Positive Sentiment

TIAA
TIAA retirement campaign hit 939% above benchmark
40K
Likes
15K
Viewers
99%
Sentiment
91%
Organic Views Vs Benchmark
939%
Engagement Rate Vs Benchmark

Audible
Audible reached 250K views with NFL draft picks campaign
250K
Organic Video Views
98%
Non Negative Sentiment
8%
Engagement Rate Vs Benchmark
69%
View Through Rate Vs Benchmark

Denny's
Denny's brought in 1.6M visits with 24 diverse creators
1.6M
Organic Views
95%
Diverse Creators
107%
Ad Recall Vs Benchmark
90%
Non Negative Sentiment

Experian
Experian Snap Stars hit 52% better install costs
4
Snap Stars
52%
Cpi Efficiency
51%
Cpr Efficiency
44%
Ctr Vs Benchmark

Hilton
Hilton TikTok ad with Paris Hilton hit 13.3M views
145%
Ctr
6.9M
Duration
95%
Sentiment
436K
Engagements
13.3M
Organic Views

Walmart
Walmart's Black & Unlimited tour drove 10.5M views
606K
Engagements
5
Venue Types
10.5M
Organic Views
+20PP
Positive Sentiment

McDonald's
McDonald's menu hacks drove 2.66B video views
361M+
Likes
20M+
Shares
12M+
Comments
2.66B
Video Views
$0.03-0.09
Cost Per Visit
1.82M+
Videos Created
7.8B
Hashtag Video Views

Reese's
Reese's Chocolate Lava Cup hit 13.4M organic views
13.4M
Organic Views
3.3X
Paid Ctr Benchmark
7.1X
Blended Ver Benchmark
96%
Positive Neutral Sentiment