Wusthof reached 4.3M impressions, 180k engagements

What Disrupt Marketing did

Disrupt collaborated with carefully curated influencers including chefs, home cooks, and lifestyle creators like Peter Som and Alexa Soto to establish WÜSTHOF as the premium kitchen knife choice in North America. The campaign achieved 4.3M impressions with 4.1% engagement rate and drove 29.5% increase in Instagram referral traffic, making North America the second-highest performing region globally.