Dove Hair reached 600K views with 11 creators

What Monks did

Monks created a culture-driven influencer campaign for Dove Hair's Intensive Repair line, working with 11 creators across three personas (Front Row Wellness, Sidequest Culture, and Unbothered and Unfiltered) to embed the brand in diverse cultural spaces rather than traditional beauty content. The campaign generated over 600,000 total views and achieved a 4.8% average engagement rate by allowing creators to develop authentic concepts organic to their existing content.