L'Oréal Paris Magic Retouch drove cross-gen credibility

SAMYMadrid, SpainIPI Score 55/100
Brand worked with
L'Oréal Paris
Platform(s) used
—
Service provided
Influencer Marketing
Campaign
Event Coverage

What SAMY did

L'Oréal Paris demonstrated Magic Retouch's versatility across generations by pairing Gen X icon Vicky Martín Berrocal with Gen Z's Marina Riverss in a staged 'paparazzi reveal' at Fashion Week. The campaign exposed their real hair insecurities to showcase the product's dual purpose, turning a high-pressure event into a live product demo that built cross-generational credibility.

Reported outcomes

View the campaign
Real-world proof of efficacy for both roots and thinning spots
Proof
High-quality assets across social platforms
Assets
Direct & visible communication of key product benefits
Communication

Figures are agency-reported. We spot-check against public filings and client statements where available.

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