L'Oréal Revitalift Laser reached #1 in TikTok Shop
- Brand worked with
- L'Oréal Paris
- Platform(s) used
- TikTok
- Service provided
- Influencer Marketing
- Campaign
- Review / Testimonial
What SAMY did
L'Oréal Paris launched Láser Eyebags targeting Gen X and Boomers using credible creators as skin experts showcasing real before-and-after transformations, while partnering with Gen Z creators who used the product with their moms. The campaign integrated TikTok Shop to turn visible results into instant conversions, making it the brand's breakout launch of 2025.
Reported outcomes
View the campaignStrong increase in product and category recognition
Recognition
Stock-out within the first weeks post-launch
Stock status
Best-selling product of the brand in the year in TikTok Shop
Brand ranking
#1 best-selling product in its category (2025) in TikTok Shop
Category ranking
Figures are agency-reported. We spot-check against public filings and client statements where available.
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