Fazer's one-piece bar drove 657% ROI and 291% engagement
- Brand worked with
- Fazer
- Platform(s) used
- Service provided
- Influencer Marketing
- Campaign
- Product Gifting
What SAMY did
Fazer created a one-piece chocolate bar campaign that started as an April Fools' joke but became real, seeding chocolate bars to influencers and inviting creators to their factory. The campaign achieved a 657% return on marketing investment and 291% increase in Instagram engagement.
Reported outcomes
View the campaign74%
Tiktok reach
11%
Sales increase
17 seconds
Average watch time
75%
Brand willingness to pay more
+291%
Instagram engagement increase
657%
Return on marketing investment
Figures are agency-reported. We spot-check against public filings and client statements where available.
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