Minor Figures Hyper Oat hit 170K clicks, 6M engagements

What The Goat Agency did

Minor Figures launched their new Hyper Oat ready-to-drink range through 24 creators who produced 56 pieces of content across fashion, fitness, food, and art verticals. The campaign achieved 17 million impressions, 6 million engagements, and 170,000 clicks while shifting perceptions of oat milk as an RTD product.