Krispy Kreme Spain, 85K boxes sold month one
- Brand worked with
- Krispy Kreme
- Platform(s) used
- —
- Service provided
- Content Creation
- Campaign
- UGC Creation
What SAMY did
Krispy Kreme launched in Spain by activating existing fans who had shared positive experiences abroad, turning them into storytellers through personalized content and experiences. The strategy combined fan activation with large-scale sampling across Madrid, generating organic social momentum and cultural buzz that drove mass trial and community energy.
Reported outcomes
View the campaign10M+
Views
5M+
Impressions
20K+
New followers
27,000
Boxes distributed
85,000+
Boxes sold first month
500+
People queued opening day
Figures are agency-reported. We spot-check against public filings and client statements where available.
More in Food & Beverage
See all 106
- Brand worked with
- AUTUMNCRISP®
- Service provided
- Influencer Marketing
- Client Industry
- Food & Beverage
- Brand worked with
- Old Jamaica
- Service provided
- Sponsored Content
- Client Industry
- Food & Beverage
- Brand worked with
- Minor Figures
- Service provided
- Influencer Marketing
- Client Industry
- Food & Beverage
- Brand worked with
- Fazer
- Platform(s) used
- Service provided
- Influencer Marketing
- Client Industry
- Food & Beverage