Huel reached 1.7M views through 6 YouTube influencers

Disrupt MarketingLondon, United KingdomIPI Score 51/100
Brand worked with
Huel
Platform(s) used
YouTube
Service provided
Influencer Marketing
Campaign
Sponsored Content

What Disrupt Marketing did

Huel worked with 6 macro influencers on YouTube including tech and active lifestyle creators to drive awareness and sales for new Huel products Black Edition and Hot & Savoury. The campaign targeted existing 'Hueligans' and expanded into the tech space, over-delivering on target views by more than double.

Reported outcomes

View the campaign
1.7M
Total views
6
Macro influencers
35K
Engagements on content
65%
View to subscriber ratio

Figures are agency-reported. We spot-check against public filings and client statements where available.

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