Moderna Spikevax campaign reached 503M impressions

Open InfluenceLos Angeles, CA, United StatesIPI Score 52/100
Brand worked with
Moderna
Platform(s) used
Instagram
Service provided
Influencer Marketing
Campaign
Sponsored Content

What Open Influence did

Leveraged #SpikevaxPartners, a diverse group of content creators representing six personas tailored to high-engagement categories, to increase awareness, drive brand engagement, and foster branded intent to vaccinate. The campaign delivered 503M+ impressions with 32M+ engagements and a 6.44% engagement rate.

Reported outcomes

View the campaign
71.8K+
Total clicks
6.44%
Engagement rate
32M+
Total engagements
503M+
Total impressions

Figures are agency-reported. We spot-check against public filings and client statements where available.

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