Arla Cravendale hit 1.8M video views in 25-year push
- Brand worked with
- Arla
- Platform(s) used
- —
- Service provided
- Influencer Marketing
- Campaign
- Sponsored Content
What The Goat Agency did
Arla briefed Goat to create a social-first influencer campaign celebrating 25 years of Cravendale brand, contracting influencers Kaleb Cooper and Big Zuu to star in content filmed at a dairy farm. The campaign achieved 1.8 million 15-second video views with a 39% view-through rate, 13% higher than target.
Reported outcomes
View the campaign39%
Vtr
18M
Impressions
42K
Link clicks
1.8M
Video views 15s
Figures are agency-reported. We spot-check against public filings and client statements where available.
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