PUBG Mobile's global tournament hit 3.5M reach

Viral NationNew York, NY, United StatesIPI Score 74/100
Brand worked with
PUBG MOBILE (Tencent Games)
Platform(s) used
Service provided
Influencer Marketing
Campaign
Event Coverage

What Viral Nation did

Viral Nation orchestrated a massive influencer campaign with 142 influencers across 15 countries to drive international awareness of PUBG MOBILE's first tournament, featuring country leaders attending the Dubai finale and creating promotional content across multiple platforms. The campaign achieved 2.4M impressions, 3.5M reach, and 1.5M interactions while helping establish PUBG MOBILE as a global gaming phenomenon.

Reported outcomes

View the campaign
360
Posts
3.5M
Reach
2.4M
Impressions
1.5M
Interactions
41
Media placements
350,000
Pre show viewers
142
Influencers activated

Figures are agency-reported. We spot-check against public filings and client statements where available.

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