World of Warcraft, 631K engagements with 10 creators

The Goat AgencyNew York, NY, United StatesIPI Score 57/100
Brand worked with
World of Warcraft
Platform(s) used
Service provided
Influencer Marketing
Campaign
Sponsored Content

What The Goat Agency did

World of Warcraft challenged Goat to raise awareness for their War Within expansion pack by partnering with 10 crossover creators across cosplay, arts & crafts, gaming, STEM, and music niches. The campaign delivered 631,000 engagements with 90% positive sentiment and received two industry award nominations.

Reported outcomes

View the campaign
10
Creators
631K
Engagements
2
Award nominations
90%
Positive sentiment

Figures are agency-reported. We spot-check against public filings and client statements where available.

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